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COVER STORY

Host a virtual olive-oil tasting: bringing grove terroir to your living room with avatars and VR

Host a premium virtual olive-oil tasting with avatars, VR, tasting kits and pairings that turn remote guests into confident buyers.

James Whitmore

19 min read

IN BETWEEN SECTIONS

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social media

Virtual chefs and digital drizzles: how VTubers and virtual influencers are reshaping olive-oil marketing

How VTubers and virtual chefs can elevate olive-oil marketing without sacrificing authenticity, trust, or transparency.

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culinary culture

How independent restaurants act as guardians of regional olive-oil varieties

How independent restaurants preserve regional olive varieties, protect culinary heritage, and help diners support authentic, sustainable oils.

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restaurant tips

Beyond the tourist menus: how to find authentic olive-oil-forward restaurants in destination hotspots

Learn how resident reviews, rating patterns, and menu clues reveal authentic olive-oil-forward restaurants in tourist hotspots.

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traceability

Trace it yourself: using open datasets to find where your olive oil was grown

Learn how to trace olive oil origin with open data, labels, and supply-chain records—plus practical UK retailer research tips.

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AI & food

When AI invents citations: why some olive oil ‘facts’ on the web don’t check out

A practical guide to spotting fake AI citations in olive oil content and verifying claims about benefits, origin, and quality.

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science literacy

How to Read an Olive Oil Study: A foodie's guide to spotting shaky science

Learn to spot shaky olive oil science with a simple checklist for red flags, retractions, and trustworthy health claims.

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events

Host a Memorable Pop‑Up Olive Oil Tasting: Using Showrooms, Stone Slabs and Digital Booking

Learn how to run a premium olive oil pop-up with showroom partnerships, stone slabs, digital booking and micro-sessions.

Deals

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sustainability

Designing Resilient Olive Oil Networks: Lessons from Prefabrication and Lean Construction

A deep-dive guide translating lean construction and prefabrication into resilient, low-waste olive oil supply chains.

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recipes

Blend Your Health On-the-Go: How to Create the Perfect Smoothie with Olive Oil

A complete guide to adding olive oil to on-the-go smoothies for better absorption, satiety and flavour.